Aurovah was born from the vision of Tommy Chen, founded in 2025 in Amsterdam. Tommy Chen wanted to create a brand that embodied both elegance and comfort in everyday life. The name "Aurovah" is a fusion of two elements: "Auro," symbolizing light and radiance, and "Vah," representing grace and beauty. Together, "Aurovah" stands for "Radiant Grace," perfectly reflecting our brand’s warm, elegant, and approachable vibe, represented in our signature a soft, warm pinkish-beige logo.

Inspired by the rich style and culture of Amsterdam, Aurovah combines classic and modern designs, crafted with care and high-quality materials. From the very beginning, Aurovah’s goal has been to help people feel confident, radiant, and elegant, every day.